1. Obtaining information By carefully building test Web sites and designing servers with different purposes in mind, we passively gathers objective data, demographics and various responses and transforms them into useful findings. We then make use of these findings to help understand and formulate various business moves and strategies. 2. Feedback control Plans and strategies suggested from such findings are then tested again in the production Web sites. The whole process is in constant improvement every time new findings are fed back into the mechanism. This has proved to effectively help contain operation costs, maximize profits and maintain good quality customers with low churn rates.

Our business philosophy - how we stay ahead Our rule of business We do not compete for the general market share. We solicit only for the business of the intuitive customer and service only those who respect our work because we believe it is the mutual respect and understanding between we and our customers that will drive us to go beyond the limits -- and provide them with first angle insights not readily available elsewhere. Concept of community integration We therefore keep ourselves abreast with the world not only by studying general market data but by monitoring various other forms of information naturally obtained from the daily operations from the customers' perspectives. For instance, an abnormal increase of a particular type of email received over a short period of time could point to possible outbreaks of new computer viruses; and hence, a short increase in the demand for anti-virus softwares and services -- and we can then prepare in advance. By gathering and analysing the various data, it is possible to obtain predictable market scenarios possibly unknown to competitors and this is where our insight into the community comes in. We call this look ahead algorithm: community integration. And, there are two smaller components.

Standing the test of time Over the years, this community integration model has taken the company through different ups and downs of this ever-changing Internet market and has safely brought us through the 2001 dot-com devastation. We have never hoped for the model to generate quick money but we are certain that it will stand the test of time. Know more about Wyith with CNN Financial News, BizAsia

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